Digital files or prints?
Photography is very common place now, but there are times that you want to hire a professional to create those extra special images for you. You want to be able to display those incredibly beautiful and emotive images for everyone to see, when they step into your home. It could be a beautifully custom made album to show off to your friends and family, or a gallery wrapped canvas collection, hanging above your couch in your lounge room. Can’t you image what they will look like and how spectacular the wall art will look!
But wait, you’ve been told that you should get the digital files, instead of prints. Somehow, you’ve come to believe, that getting the digital files will save you money, and you can print them to your hearts delight. When you want to…. later. Sound familiar? This is very representative of the photography market today, but it’s not true.
People have come to believe, that digital files are the best option, but they aren’t. Digital files were meant to be a temporary storage solution, because there are so many things that could go wrong. Technology changes, disks get scratched, phones can get smashed, computers and hard drives can crash, USB’s can get lost. How many of you use a cassette tape, floppy disks, or even VHS anymore? My kids don’t even know what they are. So who’s to say that what we have now, will even be accessible in 10, 15, or even 20 years time?
A friend of mine, had all of her photo’s on her phone. She kept on saying to me that she had to get them printed…… later. It was always ‘later‘ or ‘soon‘. One day, she left her phone in her car, and her car was broken into. Her phone was gone. So were her only photo’s of her first child, that had passed away as a newborn. Her only photo’s of her first child were gone forever. The photo’s of her other children after her first child, as newborns and toddlers, were also gone. 4 years of photo’s had vanished……. just like that……. in an instant. She never printed them. It was always ‘later‘. Later never came around, and now it was too late.
How many photo’s do you have that you say that you’ll get printed later, or next week? Has later or next week come yet? The answer, most likely is, no. And it never will.
Not too long ago, I was one of those photographers who sold digital files to my clients. They would always tell me that they weren’t too sure what they wanted. They would get the digital files and would decide ‘later‘ what they would do with them. Clients would buy the digital files, and they could print as much as they want and when they wanted. But that rarely happened. What happened was the USB would sit in a drawer, never to be printed, or would even get lost. There would be none of my art work up on their walls or displayed in their homes, only files on social media, like Facebook. It was very disheartening.
It dawned on me, my custom service wasn’t as custom as I thought. I was like every other photographer, offering digital files that would never be printed, or would get lost, or files would be corrupted or even deleted by accident. That’s when I started noticing a trend in my clients, they only seem to fall in love with only a handful of photo’s that I was providing. It was the quality of the photo’s that clients wanted, not the quantity. I decided to start to truly offer the customised unique experience for my clients, and guide them through every step of the photography experience; from planning out the photography session, to choosing their images and how they would display them, at the design consultation. Giving my clients a truly customised unique photography experience. Then I wasn’t like every other photographer- I was unique.
So which is better- digital files or prints? Think to yourself, am I the type of person who will actually get around to print out my digital files; or will they sit in a drawer, never seeing the light of day? Will you keep on telling yourself….. I’ll print them later? Be truly honest with yourself.
An example of why I love to have the tangible products are in the photo’s below. These are some of my family photos, going back over 100 years. The first photo, is of my great great great grandmother and great great great grandfather on their wedding day. It was taken on 31st March, 1880. The photos with the wedding party and the family, were all taken around 1900-1910. Now if these were digital files, would I have a copy of it now? The answer is a big NO! I wouldn’t have them. But because they are prints, they’ve been handed down from generation to generation, and copies have been made for our family now, and for future generations to see. It’s just something for you to think about.
If you would like to have a customised unique photography experience with me, please contact me or give me a call on 0431-911-275. I would love to hear from you.